I'd say this was my first ever bilingual ad, but I think it was made in 4 or 5 languages. It was originally written in Spanish, but the idea was pretty universal, and the client fell in love with it. It's a spot that I'm still proud of because Sears was in a very conservative frame of mind at this time, and the spot not only opened them up to more creative campaigns, it also helped them have a very good holiday season.