Video #1 is a shot-by-shot remake of the "Get Back" video, except covered by an NYC Mariachi band, to promote the release of Beatles RockBand to US Latinos. This piece was part of a larger campaign that included a surprise concert in Union Square (which was also filmed and used for additional content, and additional animations for a social media campaign.
Videos #2 and #3 are for a series of "Handmade in NYC" content pieces.