This was the launching spot for the Spanish version of the beloved "Dirty Mouth" campaign. In fact, this was the very spot presented to win the account for the agency. The campaign, which included outdoor ads created by acid-cleaning lips into city surfaces with the message "Clean mouth, no matter what," helped make Orbit the #1 gum for Hispanics in the US. The original music of this spot, whose lyrics I composed (all ten words of it), became a hit in NYC merengue clubs.