I'm an independent Creative Director helping tv networks, ad agencies, brands and in-house teams transform their creative, develop new strategies, and build successful teams and processes.
In my previous position at NBC Universal I built and led all creative teams and processes for NBC Universo from the ground up, also overseeing all creative work for the network, developing and managing the budget for the department. leading the launch of all new properties, a re-brand of the network, all advertising efforts, and ultimately helping the network become the fastest growing cable channel in it's category.
I was also VP Creative Director of NBC Deportes, leading all efforts for the Olympics and the 2018 FIFA World Cup across NBC Universo, Telemundo and all local stations.
Before that I founded The Creative Institute, a creative shop that became the agency of record for ESPN Deportes, launching and re-branding their sales website and leading marketing and advertising efforts for properties like NFL's Monday Night Football, MLB, the NBA, Dream Job, A Los Golpes, Europa League and many others.
Until 2009 I was a Creative Director for agencies like Euro RSCG and Y&R/Bravo, where I worked on brands such as Wrigley's, Miller Lite, ATT, Verizon, Jaguar, Chivas Regal, Mazda, Sears, Chase, Nestle and Kraft.
Prior to advertising I was a Techno DJ/Producer throughout the US and Latin America, I founded Deep Productions, an events company that created branded events for Coca-Cola, Toyota and Budweiser, and Tekatex Records, an Electronic Music label.